Featured Work / Echelon Front
Ladder of Alignment ►


What I do
I partner with brands through The Hauser Design Group, Primer Creative, and Fix My Website to bring clarity, strategy, and flawless execution to their online presence. As the voice behind The Minimalist Fisherman, I’ve also built a loyal audience from scratch – proving that the right mix of storytelling and strategy can drive real results.

350+ Positive Reviews

“We have TRACTION!!! I am ELATED! Thank you for your insight, expertise & knowledge. So excited to see where this growth takes us. It’s refreshing to have such a high caliber expert develop a plan & execute. Thank you.”
Maggie Kavan
CMO @ MODSTREET

“AJ has been a dream to work with! He is an expert in his field, and his communication and quality of work are top-notch. I highly recommend him and hope to work with him on more projects in the future.”
Amy Kading
Ardent Herbal (Shopify Plus)

“Provided an action plan for moving forward to improve our organic search position. Work was completed quickly and contained concise and actionable steps. We look forward to continued work with AJ.”
Peter Decker
Virgin Mobile

Results-Driven
Clients work with me because I combine 20 years of design experience with a clear, no-nonsense approach that delivers results without wasted time or money. I’m known for turning complex problems around with simple, effective solutions that look great and move the needle.











